As well as being a universal story, THEY CALL IT ACID is a gripping subject which will appeal to a wide ranging audience - from the youth of today, who have grown up surrounded by Dance Music culture, to the nostalgic 40-somethings who spent their youth Raving. Acid House is the roots of the current Dance Music scene, which throughout the last 20 years has spread to countries all across the world. Super star DJs still regularly play to massive crowds at clubs and festivals.

FACTS AND FIGURES

• Born from the illegal raves of '89, Dance music events across the globe attract millions, from all ages and walks of life;
• Technoparade in Paris (500,000) -
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• I love Techno in Belgium (35,000) -
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• Dance Valley in The Netherlands (60,000) -
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• Sonar in Spain (80,000) -
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• Skol Beats in Brasil (60,000) -
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• And the biggest of them all - Love Parade in Germany (1.6 million) -
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• In 2009 Creamfields in the UK will attract 65,000 people, they have a global audience of 3 million people to their events in 11 other countries. -
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• 'Can you Feel It', a 1980's House music classic by Fingers Inc. has sold over 1 million copies.
  
• Through the 90's in the UK, the turntable outsold the guitar.
• The Ministry of Sound regularly tops the UK compilation album charts, in the last year their highest selling album 'Clubland Classix' sold over 400,000 units.
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• DJ Carl Cox has recorded over 1 million profile views on Myspace, his global radio show has reached over 4 million listeners and is broadcast across 24 countries worldwide.
  
• DJ Paul Oakenfold (producer of the Big Brother theme) is now based in Hollywood and supports U2 and Madonna on their world tours, he sold over 1 million copies of his last album.
  
• DJ Pete Tong's BBC Radio 1 show has a weekly reach of 951,000 listeners in the UK alone. Kiss FM, sprung up from London pirate radio in the late 80s, it now reaches over 3 million listeners across the UK, attracting nearly 1.6 million each week in London.
  
• The Pacha Group is one of the world's most successful club brands, with night clubs in 23 cities, entertaining millions of people each year. London's club land is as popular as London's theatre land - Every year 325,000 people pass through the doors of Fabric, one of London's premier dance music clubs.
  
• Nearly 4 million clubbers visit Ibiza every summer.